The two largest organisations that distribute money raised for ‘good causes’ through the sale of National Lottery tickets have unveiled refreshed brands that make a clearer link between playing the National Lottery and the good causes that benefit.
The Big Lottery Fund, the UK’s largest community funder, changes its name to The National Lottery Community Fund and the Heritage Lottery Fund, is now known as The National Lottery Heritage Fund.
Both organisations have also unveiled refreshed brand identities that incorporate The National Lottery’s highly recognisable crossed-fingers.
Each year, the organisations invest hundreds of millions of pounds, raised through the sale of National Lottery tickets, in a range of community and heritage projects. By aligning their brands more closely with The National Lottery, both organisations hope it will help players to better understand the difference they make when they buy a ticket. This move underlines ambitions to see returns to good causes grow.
The brand refresh of the two funds kicks-off The National Lottery’s 25th anniversary year. The first draw took place in November 1994 and since then, more than £30million has been raised each week for a variety of good causes.