Media Trust has partnered with Facebook Blueprint to bring you an eLearning Pathway covering the fundamentals of advertising with Facebook and Instagram. Facebook Blueprint offers free online training for individuals, businesses and non-profits to move their organisation forward using the power of digital. They’ve hand-picked a selection of Blueprint modules which they believe will be the most impactful and relevant to charities.
A Core Pathway of eight key modules will equip you with the essential knowledge to make the most of Facebook and Instagram. If you already have an advanced knowledge or are looking for guidance on something more specific, you’ll also find a General Pathway containing a wide range of modules covering everything from Facebook Ads to Audience Targeting which you can dip into at a time that suits you.
Please note you’ll need to log into Facebook in order to access the eLearning Pathway.