People’s expectations of how easy it is to interact with organisations digitally are increasing all the time, and this applies to charities as much as any other organisations. We expect websites to work flawlessly, to be able to find the information we need, and to complete transactions online with no hiccups.
That means it’s essential for charities to make sure we’re doing what we can to meet those expectations. But we know that, for charities of all sizes, it can be hard to get to grips with how you’re doing digitally, and to work out what you need to prioritise in order to make the biggest difference with your next steps.
NCVO has developed a digital maturity matrix to help charities assess their current strengths and weaknesses, and to give an indication as to what to do next.
It’s a simple and free way of assessing your current strengths and weaknesses, and helping you see what you need to do next.
The matrix helps you judge how you’re doing in eight different areas:
- Leadership and strategy
- Expertise and capacity
- Service design
- Communications and campaigns
- Data and insight
- Security and data protection
It makes an excellent tool for boards or senior managers to track progress.