North Tyneside Council is inviting applications for a grant to deliver a borough-wide programme focused on recruiting and co-ordinating infant feeding peer supporters.
The project aims to promote, protect, normalise and support breastfeeding through group-based peer support, helping parents build close, loving relationships with their babies and giving children the best start in life (BSIL).
This work supports the Early Years Healthy Development Review Report – A Vision for the 1,001 Critical Days and aligns with the UNICEF Baby Friendly Initiative standards. The Children’s Public Health Service (CPHS), a UNICEF Gold Award holder, recognises the importance of working in partnership with the community to improve and sustain outcomes for families.
Project aims
The Public Health team is seeking to commission a project that will:
-
Normalise breastfeeding and promote a positive breastfeeding-friendly culture
-
Support more parents to initiate and sustain breastfeeding, particularly in areas with lower uptake
-
Work with the CPHS to identify and target areas with low breastfeeding rates
-
Support parents to build close, loving relationships with their babies
-
Help parents develop their skills, confidence, and social networks
Expected outcomes
The successful provider will recruit and co-ordinate peer supporters to work with new and expectant parents, promoting positive infant feeding and wellbeing messages. Weekly peer support groups will run in each locality (North West, South West, Central, and Coast) in line with UNICEF ICMBS standards and the CPHS Gold Award.
Key outcomes include improved breastfeeding rates, enhanced infant feeding experiences, better perinatal and infant mental health, and increased participation in community networks.
Funding and eligibility
-
Total budget: £25,000 per annum (up to three years)
-
Eligible organisations: Those with experience of working with parents and children, community engagement, and strong project management skills
-
Responsibilities: Recruiting and managing peer supporters, delivering weekly groups, ensuring safeguarding and health and safety, and working closely with the Public Health team
How to apply
Applications must be submitted by Friday 21 November 2025.
Shortlisted organisations will be invited to an informal discussion with the Public Health Small Grants Panel during the week commencing 1 December 2025.
The delivery period will begin 1 January 2026, with funding available for up to three years depending on performance.
For full details and to apply, visit Infant feeding peer support grant call-out | North Tyneside Council or contact the Public Health Small Grants Team at PHsmallgrants@northtyneside.gov.uk.