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Best of British Fund

Airbnb, in partnership with VisitBritain, has launched a £1 million fund to boost tourism across the UK. The “Best of British” fund aims to help small businesses, social enterprises, charities, and cultural organisations attract more visitors by turning local traditions into engaging experiences.

Organisations can apply for grants of up to £100,000 to support stays, attractions and experiences that represent the best of British across four categories: nature and outdoors; food and dining; music and arts; culture and heritage.

Examples include local festivals, traditional events like bog snorkelling, and regional culinary showcases.

Applications close on the 23rd November 2025, with funding to be awarded in 2026.

Apply for Back the Best of British – Airbnb

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